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Metals for a sustainable world
AUPLATA MINING GROUP

Services:
Brand strategy
Concept development
Loyalty campaigns
Media plan
Communication plan
Audiovisual production


A junior polymetallic company dreams of becoming one of the world's leading companies in the extraction of strategic metals. Listed on the Paris stock exchange, communication strategies were established to generate greater credibility in its minority shareholders, who are demanding customers, attentive to the fluctuations of stock. Transparent and equitable communication seeks to align all stakeholders with AMG's new vision.


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CAMPAIGN DEVELOPMENT

A series of strategies were carried out with the different interest groups to strengthen the new vision of the brand and thus generate trust and credibility in its shareholders, government agencies and main specialized media.

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AUDIOVISUAL PRODUCTION

4 countries, 2 continents, one dream: to capture the vision of the new mining group. The creation, construction and post-production overcame the barriers of language, location and time, thus succeeding in showing all interest groups what AMG represents.

Branding

Bearing in mind that the communication with the different interest groups must
be direct and transversal, we adapted the brand so that the targets had better
access and relationship with the brand.

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MEDIA PLAN

A robust communication strategy was established to have a presence in strategic activities (press conferences, meetings with government entities and PDAC event in Canada) and media adapted to the sector and the countries where we are present.


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Level of user satisfaction
2750
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Number of members

3:02 min

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Health prevention activities

78,2%

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