![Image](https://bisso.com.co/wp-content/uploads/2019/12/FAM.png)
La Famille, the new member of Congolese families
NATIONAL CLINICS
Services:
Research
Brand strategy
Concept development
Marketing plan
Communication plan
Commercial strategy
Loyalty plan
POP
We wanted to turn La Famille flour into a different product, considering that the building of mass consumption brands is not a strength in DRC. La Famille cornmeal entered the Congolese market with an innovative sale proposal, from its packaging to its commercial strategy, becoming a member of Congolese families.
![Image](https://bisso.com.co/wp-content/uploads/2020/01/iMac-design-copia-3-2.png)
Strategy and implementation
To improve NC's internal processes, Bisso supports the creation and construction of digital tools to benefit employees in their daily tasks.
![Image](https://bisso.com.co/wp-content/uploads/2020/01/mockup-of-a-woman-writing-on-a-macbook-pro.jpg)
Process optimization
By means of these digital tools, time is reduced and processes are streamlined, in addition to having a better record for data collection.
![Image](https://bisso.com.co/wp-content/uploads/2020/01/austin-distel-gUIJ0YszPig-unsplash-1.jpg)
TOOLS
- BI Indicators
- CRM
- E-Learning
- Networking map
![Image](https://bisso.com.co/wp-content/uploads/2020/01/adeolu-eletu-unRkg2jH1j0-unsplash.jpg)
![Image](https://bisso.com.co/wp-content/uploads/2020/01/1Mesa-de-trabajo-1-copia-15.png)
Creation of +4 platforms
to improve processes
![Image](https://bisso.com.co/wp-content/uploads/2020/01/1Mesa-de-trabajo-1-copia-16.png)
+1000 people
use the platforms
daily
![Image](https://bisso.com.co/wp-content/uploads/2020/01/1Mesa-de-trabajo-1-copia-17.png)
Increase
in productivity
by 35%
![Image](https://bisso.com.co/wp-content/uploads/2020/01/1Mesa-de-trabajo-1-copia-18.png)
Opening mail marketing
percentage of
percentage of
64%