La Famille, the new member of Congolese families
NATIONAL CLINICS
Services:
Research
Brand strategy
Concept development
Marketing plan
Communication plan
Commercial strategy
Loyalty plan
POP
We wanted to turn La Famille flour into a different product, considering that the building of mass consumption brands is not a strength in DRC. La Famille cornmeal entered the Congolese market with an innovative sale proposal, from its packaging to its commercial strategy, becoming a member of Congolese families.
Strategy and implementation
To improve NC's internal processes, Bisso supports the creation and construction of digital tools to benefit employees in their daily tasks.
Process optimization
By means of these digital tools, time is reduced and processes are streamlined, in addition to having a better record for data collection.
TOOLS
- BI Indicators
- CRM
- E-Learning
- Networking map
Creation of +4 platforms
to improve processes
+1000 people
use the platforms
daily
Increase
in productivity
by 35%
Opening mail marketing
percentage of
percentage of
64%
