La Famille corn flour, a new brand in the local DRC market, has worked hand by hand with Bissö on market research and in creating a successful communication plan. Analyzing the competition, the buyer’s needs and product quality, has allowed a rapid expansion to intermediate cities. With different product marketing strategies, incentive plans for intermediaries and BTL activities, when a new area opens up, positioning within the mass consumption sector is promptly achieved. Additionally, knowing the behavior of end consumers has given us the opportunity to design new product lines on the way to being disruptive in the market, with the idea of becoming a member of Congolese families.