The best digital experience in Colombian's health sector
User experience design
We face the challenge of redesigning and restructuring one of the most robust websites in the industry. Hospital Universitario Clínica San Rafael, with more than 90 years at the service of Colombians, it needed to update its way of communicating with its different stakeholders. Along with the Clínica Centenario, a new endeavor in the sector, this is the third level clinic in the National Clinics Bogotá network, reaching the market as a modern, innovative and sensitive brand to its users. We organized more than 150 links to generate a site architecture that would go hand in hand with its usability, introducing its different locations, scheduling appointments and more than 80 public access services.
allows us to manage information and enable the production of new content.
The user experience was crucial to generate the internal pages. A much more robust and
structured site architecture with a modern design that allows for efficient navigation
We adapted the design to all devices facilitating user navigation, this
allowed our platform to fit the measure of whoever navigates it.
visits from 1300 to
time from 2:45 min to
new users by